Instagram colours

15 Most Popular Paint Colours on Instagram (2020)

A lick of paint is a great way to change the atmosphere of a room and, with many of us having more free time, this is the perfect moment to get creative!

To inspire you, Good Rich Life and experts at had a look at Instagram trends in order to find out what are the most popular paint colours of 2020. The data was gathered by looking at the number of hashtags posted on Instagram for different shade colours, by different brands.

What is the most ‘Instagrammed’ paint colour of 2020?

The research has revealed that the most popular paint colours contain shades of grey, green and blue.

In fact, the most popular paint shade of all on Instagram is Paris Grey by Zoffany, with almost 24,000 hashtags! You can get this neutral colour in three finishes: elite emulsion, acrylic eggshell and oil eggshell.

Many people opt for dark, plain colours

If you are a fan of dark walls, these are the most popular colours you can choose from: Green Smoke by Farrow and Ball (21,355 hashtags), Bancha by Farrow and Ball (9,827 hashtags), Hale Navy by Benjamin Moore (7,984 hashtags) and De Nimes by Farrow and Ball (4,458 hashtags).

Warm and unique colours make waves too

If you are bored of having white walls and are looking for a more unique colour, Spiced Honey by Dulux is a great choice! This colour has been named as Dulux’s Colour of the Year 2019 and it’s completely understandable why. The cosy, warm tone can make anybody feel at home!

Why are these colours so popular? was curious to know more about these colours and why they are so loved, and got in touch with an expert in the industry, Alex Willcocks, the Director of Burbeck Interiors, who had this to say about each colour:

1. Paris Grey – Zoffrany                 

Paris Grey is a soft gentle colour, inspired by the elegant chateaux or old Swedish manors. It’s popular due to its versatility and simplicity. It is easy to accessorise and works well in all rooms.

2. Green Smoke – Farrow and Ball

This colour is popular for country homes and exteriors. It adds a subtle pop of colour, and works particularly well in kitchens, or bathrooms. It’s usually chosen as it works for all seasons, and rarely needs updating.

3. French Grey – Little Green                 

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TEA O’CLOCK? ☕️ It’s that time of evening where I’d just like to bathe in tea and dip chocolate in it at the same time.. I mean I might end up a bit messy but 🤷🏼‍♀️ . . So THIS is what I’ve been up to in the kitchen! I’ve been painting our DIY scaff board shelves! (I still haven’t finished so this is a little sneak peek 👀) . . I’ve been looking at this wall for AGES and just feeling like it was to plain for me- a bit bare… I have thought about tiling to add more texture (and would love to!) but I just don’t have the time… so decided to do a quick fix and go back to my trusty #frenchgrey 😍 We have this colour on the cupboard in our bootroom and I love it. It just so happens to be *almost* an exact match to our kitchen units too, so I think it works well! It certainly gives it little something for now anyway… What do you think? Are you team white or team green (if you are team white then just humour me please 🤣) . . . #countryhouse #moderncountry #rusticdecor #hyggestyle #heyhomehey #ourcountryhome #mykitchen #kitchenideas #cottagekitchen #realhomes #homedecor #interiormilk #persuepretty #myhomevibe #solebich #homeobsessed #shelfie #paintedshelves #farrowandball #howwelive #ihavethisthingwithhome #instadaily #inspiremehomedecor #interior123 #interior125 #apartmenttherapy #housebeautiful #kitchenremodel #kitchensofinstagram

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This colour provides both green and grey hues, which looks great when well-lit. The colour is popular because it brings a room to life. It’s soothing, so works well in living rooms, bedrooms, and guest rooms. It’s also a great exterior colour, or for garden furniture.

4. Bancha – Farrow and Ball

Bancha is great for a statement wall and is popular in rooms that are well-lit, or window heavy. It’s a strong colour and creates a Zen-like atmosphere in a room. Browns, pinks, and creams are natural compliments, and it works well with a minimalist style.

5. Jitney – Farrow and Ball

This earthy brown works well for high walls, or in homes by the sea. The colour gives off relaxing vibes and creates a more traditional feel. I would recommend using bold and stylish furniture to lift the colour and bring it to life.

6. Sulking Room Pink – Farrow and Ball

This is soft and warm, without being overpowering. It works best with creams, and greys, as well as overly bold and bright colours, which makes it even more appealing.

7. Hale Navy – Benjamin Moore

Hale Navy is the perfect colour for kitchens and dining rooms. Whether it’s for a statement wall, or cupboard doors, this hue breathes a lot of energy into the space and is incredibly stylish. It also works well for exteriors, and front doors, or smaller porch areas. The colour is strong and gives off a feeling of power and strength.

8. Denim Drift – Dulux                            

Denim Drift has been a popular colour for many years, and I don’t think it’s going anywhere. It’s popular because it is incredibly versatile and can be styled and accessorised in many ways. It’s a fun colour and can be utilised in any room to add personality.

9. Spiced Honey – Dulux

This is a relaxing colour, ideal for bedrooms, meditation rooms, or yoga studios. It’s popular because it creates a laid-back luxury. It’s great when paired with undertones to bring it down. It doesn’t work with louder colours that lift. Pair with darker hues of browns, blacks, and oranges.

10. Purbeck Stone – Farrow and Ball

Neutral and natural colours will always be popular. They make you feel safe, you can accessorise them with most colours, and you can use them to inject personality into your home. Homes with neutral colours are also more likely to sell when on the market. It works in any room, any style of home and with any theme.

11. Skimming Stone – Farrow and Ball

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How is everyone doing now that things are starting to slowly get back to normal? We have been getting back to seeing clients for meetings, in their gardens mostly, so good to see people in real life! The bathroom in this image was part of our amazing Sussex country house project and completed 10 years ago…we still love it and think it has definitely stood the test of time. The fantastic bath and spout are from @williamholland_ltd the bath a tin finish…the client wanted a bath that her and her children could all bathe in together. We designed a vanity unit to run the full width of the room and includes 2 undermounted basins and a loo with concealed cistern…nice and neat with lots of storage. The slate floor from @mandarinstoneofficial sets off all the elemnts with a dark, textured finish and against the walls painted in @farrowandball #skimmingstone⠀⠀⠀⠀⠀⠀⠀⠀⠀ This was featured in @livingetcuk a few years ago and the photo was taken by @paul_massey .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ariordesign #interiordesign #interiordesigner #interiordesigninspo #interiortrends #interiordesignideas #interiordesigninspiration #interiorgoals #colourtrends #textures #materials #decor #brightoninteriordesigner #londoninteriordesigner #artsandcraftshome #edwardianhouse #bathroomdesignl #homedecor #architecturelovers #homestolivein #bespokeinteriors #bespokejoinery #sussexinteriordesign #surreyinteriordesign #periodproperty #moderncountrystyle #farrowandball #livingetcuk

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This colour is particularly popular for bathrooms, or bedrooms. It can be dressed up, or down, though brighter colours tend to work best for a modernised look. Match with wooden floors, soft furniture and dramatic wall accessories, such as paintings and large mirrors. It is also popular due to the clean finish it provides.

12. Polished Pebble – Dulux

Polished pebble is a popular colour as it opens space, and makes a room feel bigger and brighter. It’s a good colour for staircases, hallways, reception areas and porches, and reflects the light well.

13. Setting Plaster – Farrow and Ball

This is a beautiful backdrop colour, and is more popular in older, larger houses and rooms. It works well with darker browns, and creams, and light greys for a more modern look. It almost gives a historic feel when added to a room, and makes you feel welcome.

14. De Nimes – Farrow and Ball                       

This is elegant, stylish, and instantly uplifts any room. It has a royal feel to it and holds dominion over other shades. It works particularly well against oak wood and natural, rustic elements.

15. Chic Shadow – Dulux

One of the most popular shades of grey, as it is bold, yet subtle. It works best when paired with both bright and dark colours, so match yellows with blacks, and blues with dark browns. It also creates a calming emotion and is a grey that works nicely with metallics.

Photo by russn_fckr on Unsplash

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