Currency in Colour

The DNA of Currency around the World

Whilst experts predict that by the end of the decade less than one in ten payments will involve cash, and the current coronavirus crisis has seen a sharp halt to consumers paying with physical money, chances are with £3.9 billion UK banknotes in circulation alone, it’ll be a long time before we put our wallets/purses away for good.

As part of a study by, they analysed 157 currencies in circulation, taking note of everything from their dominant colours, the profession of the feature figure, gender representation and the appearance of any buildings or animals. This, in turn, helped them determine the most common and rarest features of banknotes worldwide.

The most popular component found in each stage of our analysis includes:

  • The colour green – the dominant colour for 23% of all banknotes
  • A male figure – 93% of all people featured on banknotes are male
  • A politician – 39% of people depicted are political figures
  • An eagle – 25% of all animals featured were a bird and 46% of those were eagles
  • A castle – 12% of all buildings depicted on banknotes were castles

The study also includes:

  • The colour of currency
  • An interactive colour of currency map that looks at the most dominant colour of each currencies’ banknotes, as well as the most commonly featured components of all their notes combined.
  • Pantone Colours of the Worlds Currencies
  • The DNA of Banknotes – exploring the most popular figures featured worldwide (male/female/occupation)

And if there was a global note, according to our analysis it would look like this:

You can explore the full study here:

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